If social media constantly feels like “one more thing” on your already overflowing plate, you’re not alone. Most entrepreneurs (especially the ones juggling kids, clients, and about 47 tabs open in their brain at all times) eventually hit that point where posting daily or even a few times a week starts to feel impossible. This is exactly where content batching becomes a lifesaver.
Content batching is simply creating multiple pieces of content in one focused session so you can show up consistently without feeling like you’re always catching up or scrambling. And honestly? Once you get the hang of it, it becomes your new favourite system.
Let’s break down a stress-free way to get started with content batching — even if your life feels chaotic and you don’t have a perfectly quiet office or a full work day to yourself.
Why Content Batching Works (Especially for Busy Entrepreneurs)
When you sit down to create content “on the fly,” your brain is constantly switching tasks. That switching burns time, drains energy, and makes content feel way harder than it needs to be.
Content batching fixes that because it:
- Reduces decision fatigue
- Helps you stay consistent
- Gives you structure
- Saves hours every single week
- Helps your content become more cohesive and strategic
And if you work from home with kids?
Content batching is basically a survival strategy at this point.
You get your focus time once, and the rest of the week?
You just hit “post.”
Step 1: Start With Your Monthly Content Themes
Before batching anything, you need clarity.
Think of content themes as your “big picture topics” for the month. They help you stay focused so you’re not creating 100 random pieces of content that don’t support your goals.
Your monthly themes might be things like:
- Social media tips
- Productivity
- Behind-the-scenes of your business
- VA services
- Client transformations
- Mom-life relatable content
Choose 2–3 themes per month, max.
This keeps your content focused and easier to batch.
Step 2: Brain Dump 10-15 Content Ideas Per Theme
This step should feel fun and messy.
Don’t overthink it. Don’t edit yourself.
Just write down ideas.
Here are some prompts:
- What questions do people always ask you?
- What do your clients struggle with?
- What would your ideal client Google at 11pm?
- What myths or mistakes do you see in your industry?
- What helped you the most when you were starting?
Once you have your brain dump, you’ll already feel the relief kick in. The hardest part of content creation is thinking of what to say and batching solves that problem instantly.
Step 3: Choose Your Content Types
Now decide what formats you’re going to create.
Reels? Carousels? Static posts? Blog posts?
Here’s a simple batching rule for beginners:
Choose one main content type per batching session.
For example:
- Monday: film all reels
- Tuesday: write all captions
- Wednesday: design all carousels
- Thursday: schedule everything
This keeps your brain in one “lane” instead of bouncing around.
Step 4: Batch Create Your Content in Focused Sessions
This is where the magic happens.
Choose a window of time, maybe it’s:
- A morning when the kids are at school
- A couple hours on a weekend
- Nap time
- Evenings when your house finally quiets down
Then create multiple pieces of content at once.
If you’re filming reels:
- Change shirts once or twice
- Keep the same hairstyle
- Record 5–10 videos in one go
- Save them all in drafts
If you’re writing captions:
- Batch your ideas by theme
- Write 5–10 at once
- Use templates or frameworks to speed things up
If you’re making graphics:
- Use Canva templates
- Keep your branding consistent
- Drag, drop, duplicate
The point is to get into a flow and stay there.
Step 5: Create a Simple Content System (Not a Complicated One)
A lot of people get stuck with content batching because they try to build a system that’s way too complex.
Let’s keep it simple.
Your batching system can be:
Week 1 – Plan
- Map your themes
- Brainstorm ideas
- Choose formats
Week 2 – Create
- Film
- Write
- Design
Week 3 – Edit & Schedule
- Add captions
- Add hashtags
- Upload into your scheduling tool
Week 4 – Engage & Evaluate
- Respond to comments
- Check analytics
- See what worked
- Adjust next month
This cycle keeps your content flowing without burning you out.
How to Make Content Batching Even Easier
Here are a few tricks that make batching almost effortless:
Use templates
Templates (like the ones in my Etsy shops!) can cut your creation time in HALF. Instead of sitting down trying to brainstorm, design, write captions, and format graphics from scratch… you can start with ready-to-use content that actually fits your business.
You can find done-for-you content for health coaches here and social-media-focused templates for entrepreneurs here. I originally created one shop years ago with a business partner, and the other is something I’ve recently started building again now that I’m finally in a season where I can pour more time into it. I’m so excited to keep adding more resources!
Templates give you structure so you’re not staring at a blank page wondering what to post — which means you get content done faster with way less stress.
Reuse your content
Repurpose, repurpose, repurpose.
Turn one idea into:
- A reel
- A carousel
- A caption
- A Story
- A blog post
You don’t need 100 ideas, you just need 10 strong ones used smartly.
Track your ideas in one place
Use the Notes app, Notion, or even your phone.
When ideas pop up (usually in the shower or while driving), capture them fast.
Batch with a friend or co-worker
Set a timer.
Turn on a playlist.
Work at the same time.
It helps with motivation SO much.
What Most Beginners Get Wrong About Content Batching
There are two common mistakes:
Mistake #1 – Trying to batch too much at once
Don’t try to create an entire month in a single day.
Start small:
- Batch 3 reels
- Write 4 captions
- Design 3 graphics
Once you see the results, you’ll naturally want to do more.
Mistake #2 – Not giving yourself a system to follow
Content batching without a system feels overwhelming.
But with a simple plan (like the one above), it becomes automatic. Try different ways until you find one that works for you!
When It’s Time to Get Support
If batching still feels like too much, that’s normal.
Sometimes you just need someone to take content off your plate completely.
This is where outsourcing your content can be a game-changer.
I offer:
✨ Done-for-you graphics
✨ Copy writing
✨ Monthly content packages
✨ Reels editing
✨ Templates you can customize
✨ A free mini audit if you’re feeling stuck
✨ Web design & blog support
✨ Lead magnets
And more!
If content creation feels like a chore or you’re too busy juggling mom life and business, support exists.
You don’t have to do it alone. If you want to learn more about how I can help, contact me today and we can setup a free discovery call to see how I can help you!
Final Thoughts – Content Batching Is Your New Best Friend
Content batching doesn’t require perfection.
It just requires a simple system that fits your life.
Once you start batching, you’ll notice:
- You save hours each week
- Posting becomes easier
- Your content becomes more consistent
- You stop feeling behind all the time
- You show up with more clarity and purpose
You started your business to make an impact, not to live inside your phone.
Content batching helps you show up without sacrificing your time, energy, or sanity.
You’ve got this. 💛
